SaaS Product Usage Analytics

Case study.

SaaS Product Usage Analytics2018-12-03T18:30:40+00:00

Project Description

Customer

Leading Swiss software consulting and procurement company that helps customers optimize their software spend. Developed a SaaS product that allows to manage software portfolio and understand and optimize cloud spend.

Challenges

What is the usage of our product?
Which modules are used the most? By which customers?
What actions do our customers perform?
Are the new functionalities adopted?
We plan to deprecate a function – is it still used? Who are the users?
Which browsers and operating systems are the majority of usage?

Strategy

Understand the product structure and infrastructure used to run product.
Evaluate available data sources serving usage raw data.
Evaluate CRM integration capabilities.
Deliver dashboards and reports providing complete information about customer product usage.

The Process

The client’s challenges were addressed by the iterative process of building dedicated solution.

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